Over the past decade, law firm Web sites have become the hub of the law firm's marketing efforts. Slow, outdated Web sites, left to languish unattended for months or years, do not serve firms well. Visit any major law firm Web site and you will find it to be updated regularly, of the highest quality, offering clearly presented, well-organized, well-written information in an interesting and visually appealing manner. Truly the world's portal to your firm, your Web site is a vitally important instrument that will play a major role in your marketing efforts.
The ultimate marketing tool, your firm's Web site should provide an in-depth look at all aspects of your business, including your firm's mission, history, practice areas, attorney biographies, written works, awards and accolades, press releases, and staffing needs. Meyerowitz Communications Inc. has created Web site content for law firms that reflect the overall culture of the firm, the quality of their work, and the accomplishments of their people. We cannot overemphasize the import of a powerfully written and presented company Web site.
Why? Simply put, clients do their homework. They often visit Web sites in advance of interviewing when seeking counsel. Your Web site might be your only chance to make a first impression. Meyerowitz Communications Inc. will help you to insure that you make the best possible first impression. Here, on your Web site, all the elements of your Publications Program will come together to create a lasting impression on all those clicking into the electronic embodiment of your firm and its people. The bylined articles, newsletters, client alerts, brochures, and other descriptive materials we can assist you in preparing will be featured proudly alongside your practice descriptions, attorney biographies, and other general information to be perused by a virtually limitless pool of potential clients. Your firm's Web site also will be a place where your existing clients can come to keep apprised of the status of their cases and read your articles, newsletters, alerts, and blogs.
A well-written, high quality Web site will bring clients to your door and keep your current clients coming back for their legal needs.
Types of Web Site Content We Provide:
- Client alerts;
- Bylined articles (and placement);
- Practice descriptions;
- Attorney and support staff biographies;
- Mission statement;
- Firm history;
- Blog content;
- Catch phrases and slogans; and
- Career opportunities descriptions.
Benefits:
- Increase visits to your Web site with effective marketing materials;
- Reach clients in need of services in your areas of specialty;
- Impress potential clients with your knowledge of the latest legal developments;
- Keep existing clients informed of changes in the law;
- Demonstrate your firm's expertise with timely placement of client alerts and bylined articles;
- Highlight the accomplishments and capabilities of your attorneys;
- Broad exposure; and
- Attract top legal and paraprofessional talent.
Please feel free to contact Meyerowitz Communications Inc. at smeyerowitz@meyerowitzcommunications.com for more information about how engaging our services to develop your Web site content can benefit your firm.