Web Site Content
• Types of Web Site Content:
- Client alerts;
- Newsletters;
- Bylined articles written and placed in major legal publications and other publications, posted with permission on your Web site;
- Practice descriptions;
- Attorney and support staff biographies;
- Mission statement;
- Firm history;
- Catch phrases and slogans; and
- Career opportunities descriptions.
• Benefits:
- Increase visits to your Web site with effective marketing materials;
- Impress potential clients with your knowledge and timely professional presentation of the latest legal developments;
- Keep existing clients informed of how changes in the law will affect their businesses;
- Demonstrate your firm's expertise with timely publication and placement of bylined articles in well regarded legal publications;
- Highlight the accomplishments and capabilities of your attorneys;
- Broad exposure;
- Attract top legal and paraprofessional talent; and
- Reach clients in need of services in your areas of specialty.
Brochures and Descriptive Materials
• Types of Brochures:
- Firm-wide brochure;
- Practice area brochures;
- Capability pieces;
- Recruiting brochure;
- Firm resumes;
- Informational pieces;
- Specific new business proposals; and
- Responses to requests for proposals.
• Benefits:
- Brochures serve as a “leave-behind” for potential new clients after meeting;
- Brochures help shape your firm's image;
- Brochures cross-sell existing clients on other services your firm provides; and
- Major firms now utilize brochures as part of their marketing plans.
Social Networking
• Types of Social Media Materials:
- Written guidance on the best uses of Facebook, Twitter, MySpace, LinkedIn, and other social networking sites and blogs for your business;
- Social networking home page content;
- Response materials; and
- Blog postings.
• Benefits:
- Tap into networks hundreds of millions strong;
- Market to a virtually limitless base of potential clients in a cost effective manner;
- Be seen as a 21st Century law firm;
- Establish your presence among the top firms in the nation;
- Be connected to your clients;
- Get more traffic to your Web site; and
- Build relationships worldwide.
Publicity and Media Relations
• Press Campaigns typically consist of:
- Routine press releases and announcements;
- Cultivation of relationships with editors and reporters;
- Proactive placement of information;
- Consistent contact with the media;
- Responding appropriately to press inquiries; and
- Crisis management.
• Benefits:
- Articles and stories by and about your firm and attorneys published in newspapers, magazines, Internet media, and on radio and television provide visibility;
- Positive stories enable a firm to project expertise and build reputation;
- Press coverage is highly credible to readers and viewers;
- Potential clients learn about your firm; and
- Reporters and editors will seek out people at your firm for quotes/opinions on matters in the news.
Please feel free to contact Meyerowitz Communications Inc. at smeyerowitz@meyerowitzcommunications.com for more information about how employing these marketing materials can grow your practice.